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Putting your message out there often feels like jumping out of a plane.
You’re excited and queasy at the same time. When you’ve prepared well,
you can relax and enjoy the ride. Today’s business world moves quickly.
Customers want answers now. On the Web, they expect to find them in seconds.
Even if your product is very technical, your copy doesn’t have to be. Jargon can nearly
always be replaced with well-chosen, regular English. Tight,
fast-past storytelling nearly always outperforms very descriptive text.
Usable copy flows from a thorough understanding of your product or service and its specific benefits.
(Incidentally, the product documentation process often provides this background.)
Services include:
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"Excellent balance of content and sales. The demo is highly informative and so effective that the product
sells itself...the fact that you realized when to use audio is a welcome change. Very well done all around!"
- STC Houston chapter judge on IcoMap 2.5 Marketing Demo
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- web site content
- brochure and annual report copy
- copy for e-mail and print newsletters
- business plans
- interactive marketing demos
- CD-browser demos (for software installation)
- press releases
View my marketing writing portfolio.
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